Elvis Presley Affinity Rewards card to be released
In a joint efford, Elvis Presley Enterprises and CardPartner will release a new Elvis Presley Visa affinity Platinum Rewards credit card. A majority of the proceeds from the affinity card will benefit the Elvis Presley Charitable Foundation. The new card allows Elvis fans to proudly display their dedication and support the charity.
The Elvis Presley Charitable Foundation is a separate, philanthropic organization that was created in 1984 to honor Elvis' dedication to community service. It supports many foundations and scholarships in Elvis' name, as well as St. Jude Children's Research Hospita.
A focus group of Elvis fans worked together to create five card designs. Each card features a rare picture of Elvis at Graceland.
“We receive numerous requests for an Elvis credit card,” Carol Butler, vice president of worldwide licensing for Elvis Presley Enterprises said. “This allows us to offer this new product to Elvis fans while continuing Elvis’ charitable contributions.”
The Visa Rewards card has no annual fee and offers a zero percent APR on all purchases and balance transfers for the first six months. Cardholders will earn reward points for purchases at hundreds of participating merchants and up to 15 bonus points for each dollar spent with select merchants. Points can be redeemed for airline tickets, memorabilia and other merchandise.
