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Black Friday shopping sets new records

Posted by Amanda Lynn on December 4, 2009

Shopping sales over the Black Friday set new records despite declining shopper traffic. ShppperTrak reported that weekend sales increased 1.6% but that shopper traffic declined 1.1%. Spending on Black Friday reached $10.66 billion for a new record.

“The bottom line is, retailers saw a slight sales increase with a minimal traffic decrease, both of which are tremendous improvements over sales and traffic levels we saw through 2009 prior to the holidays,” a ShopperTrak, a Chicago-based company, report said.

Consumer shopping data shows that electronics and jewelry were among the highest selling items with a decline in sales of apparel and luxury items.

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