Starbucks to discontinue Duetto Visa Card
Starbucks has announced that they have decided to not renew the Duetto Visa Card that began in 2003 and is a partnership with Chase Bank. Consumers will not lose any stored reward value on the credit card. Earned rewards will be sent to consumers in the form of a Starbucks gift card.
Starbucks is offering a new Starbucks card that will offer all Starbucks users a free drink after 15 purchases. A purchase includes all drinks made on the same transaction rather than each individual drink. A coupon will be mailed to customers after they have made 15 purchases. The new plan has many customers unimpressed.
“After that [the expiration of the Duetto] I expect that the independent stores will get the majority of my business,” Geoff Saunders, a Starbucks Duetto Visa Cardholder said. “The independents, as you know, all offer a 10-drink punch card, but Starbucks will offer a free drink after 15 visits. In this economy, that doesn’t play well.
