Discover Card earns highest rank in customer loyalty for 13th consecutive year
Discover has earned its 13th consecutive 1st place ranking in the 2010 Brand Keys Customer Loyalty Index. The Brand Keys Customer Loyalty Index examines customer satisfaction and loyalty with 518 brands in 71 different consumer categories.
“Discover has evolved from a credit card business to a direct banking and payment services company by maintaining its focus on servicing our customers,” Carlos Minetti, executive vice president of cardmember services and consumer banking said. “A loyal Discover cardmember knows they will get the same great service and rewards from us regardless of whether they are making a purchase, opening an online savings account or investing in a certificate of deposit.”
“The past year has been a very trying time for financial service companies,” Robert Passikoff, founder and president of Brand Keys said. “The Customer Loyalty Award is proof that the Discover Financial Services’ brand and the brand management team are able to best meet or exceed the very high expectations consumers hold in this category. This is the 13th consecutive year Discover has been able to provide truly resonating financial products and services to their customers, and their loyalty is the ultimate accolade.”
